Staying ahead of the curve
Think of design thinking as a creative, human-centered approach to problem-solving. Design thinking can impact business outcomes and result in tangible competitive advantages. And it allows complex problems to be broken down into action steps.
Design thinking-forward companies often outperform their competitors, creating significant business gain. Check out this article by Invision Design to learn more about how user experience design brings value to your company.
Company UX Audit
At Standard Beagle, we bring design thinking to all businesses by performing an audit on your company, your product, software, and services offerings.
- We start with an internal audit so we can understand what your team is thinking.
- Next, we perform an external audit to identify with your unique users.
- Lastly, we synthesize our findings. We write a report for you with action steps.
The combination of these steps creates resilience as the market changes.
We start by tapping into the expertise of your internal team. We facilitate productive brainstorming sessions, eliminating the risk of group-think. Our goal is to learn what people within your organization are thinking, what their ideas are, and to learn what is important to them.
Then we need to discover what front-facing customers see. We empathize with them, and then we identify their unique needs, frustrations and pain points.
Analysis and Report
During the analysis we note internal and external trends. This is so we can discover the differences and similarities. We use these insights to understand the needs and frustrations of the people who matter most to your company.
Creating Resilience for Companies
We hosted two free virtual session for company leaders to discuss how the facilitation of the design thinking process can help companies power their teams.
The webinar will be posted and shared soon.
We will also provide a free 9-week educational email series on how to stay competitive in the fluid, global marketplace. This series is available for company leaders Monday, March 31, 2020.