Undergoing a massive renovation and expansion project, Memorial Hospital was in a conundrum. The hospital website no longer lined up with the modern direction of the hospital. And it could not keep up with the expectations of the patients. That’s when the hospital district turned to Standard Beagle.
We began by learning as much about the district as possible. We spoke extensively with hospital administrators about the patients who visit and those they wanted to reach. We analyzed marketing research previously collected. We also traveled to West Texas where members of our team could get a better feel for the area and the residents.
Our goal was to deliver functioning sections of the website regularly. So rather than design the site and then develop it, we designed and developed concurrently. This process was immensely effective in improving productivity as well as communication. The client was also able to provide regular feedback, making the project more collaborative.
As part of the project, we performed a content inventory of the current site. Then our designer isolated each piece of content on an index card and performed a card sort with the entire team. This iterative process helped us hone the content organization and guide the client toward deciding which content to keep, which to change, and which to eliminate.
This is a brand new site and the client is still measuring the impact and collecting data post-launch. Traffic is now being monitored through Google Analytics and more than 55% of its traffic comes through organic search.
The final website was built on WordPress and uses a theme custom to Seminole Hospital District. The design is clean and modern, and very much the result of constant communication with the client. We also built the site to be easy to maintain by the site owner:
Services custom post type template with subnavigation
Jobs custom post type hooks into job application
Home page modules can be changed through admin area