The Austin Diagnostic Clinic serves thousands of patients in Central Texas at 17 locations with more than 150 doctors and providers. An established authority since 1952, Austin’s dramatic population growth made the market increasingly more competitive. ADC sought out new ways to reach new patients outside of traditional advertising.
Creating the Strategy
Our professional relationship with ADC began in 2011 when Standard Beagle’s founder, Cindy Brummer, began as an in-house designer and developer. She began by analyzing the current digital strategy.
Feedback indicated that visitors had trouble locating information because of the way it was organized. User frustration was causing negative feelings for the clinic.
The decision was made to implement a new digital strategy that included:
Redesigning the website
This project would entail not only a significant redesign, but also completing an inventory of more than 750 pages of content.
Establishing a social media presence and driving traffic to website
This would establish the website as a hub for conversions and ensure all messaging led back to the website.
Research and Content Analysis
The initial redesign began with extensive research and analysis of the current environment. This process included a content inventory, analysis and strategy as well as user research that greatly influenced the site design and development.
User research was conducted throughout the project. The investment in this research made a big impact on the final site design.<
The first website redesign was completed in May 2012.