What is a Usage Guide?
Also known as a brand or style guide, usage guides lay out every aspect of your brand. They can include many different pieces. However, the most common and important are:
An overview of what your brand is, your mission, personality, philosophies, and anything that defines your brand.
- Tone and copy: what tone of voice exemplifies your brand and how you want to communicate with your customers.
- Logos: do’s and don’ts
- Typography: your brand’s fonts and usage.
- Colors: primary and secondary
- Any additional guidance on design elements, photography or icons that are appropriate for your brand. This can also include templates for reports, presentations, or emails.
Why Do I Need a Usage Guide?
Usage guides help to maintain the integrity of your brand. It is your brands standard for any content that is produced and ensures that everything your customer sees is cohesive and exemplifies your brand. Your brand is who you are and should be carefully guarded. Without guidance, your brand could become muddled and challenging for customers to determine what you stand for.
How Standard Beagle Develops Usage Guides?
Everyone’s brand is unique as is our approach to each client. When developing usage guides, we will work with you to:
- Get to know you and your brand. This analysis can include our observations, your perspective on your brand, and even your customer input.
- Evaluate the strength of your brand and if you are happy with your current brand to build a guide around it. If you are considering re-branding, we will help you develop your new brand and strengthen it with a usage guide.
- Relish out each section of the usage guide to ensure that it is an accurate representation of your brand.
- Go over each revision until the final guide is complete.
It is then up to you and your marketing team to continue to follow and update the guide when appropriate.
A full brand guide in book or presentation format outlining the aspects listed above, as well as a one page quick look at your brand as demonstrated in the image above