Why Use Social Media?
Social media has become a critical part of marketing your business. It is an ideal avenue to promote your business with little to no cost to you. However, navigating through these online social communities can be tricky.
What platforms should I be on?
It is never a bad idea to have a presence on a social media site. It can give you legitimacy, as well as drive traffic back to your website. There are, however, certain areas where you should put in more effort than others. This is based on who your target market is. If your ideal customer is middle-aged man, then Twitter and Facebook would be the best social media outlet to reach them. On the other hand, to reach millennial or generation z women and girls, you would want to focus on Instagram.
What and When Should I Post?
What you post can vary across different platforms. Instagram is obviously ideal for images and short videos, while LinkedIn is best for sharing articles or more professional, informative videos. There is also some science to when you should post. If you are trying to foster interaction with followers, Wednesday is the ideal time to post on Facebook. It is the middle of the week and no one wants to be at work so they tend to spend more time on Facebook, making it an ideal time to be seen.
How Standard Beagle Does Social Media
Let us help you take the stress out of creating your Social Media Strategy by:
- Conducting research on your target market
- Helping you decide what sites to be on to reach your target market
- Helping you decide what and when to post
- Creating a posting schedule
- Executing the strategy