What is Email Marketing?
Depending on your industry, email marketing can be used in many ways. From keeping your customers and clients up-to-date with your company to prompting them to come back to an abandoned cart. There are many forms of email marketing, but they can be narrowed down to two main groups: informative and triggered.
Informative emails are used to keep your customers, followers, and employees up-to-date. Some common examples are:
- Magazines or Newsletters
- Seasonal Campaigns
- New product announcements
- Event updates
- Internal updates
Trigger emails are automated campaigns set up to be sent out as a result of something the customer did. You have probably received some of these in the form of:
- Post-purchase emails: this campaign can include a confirmation or thank you email directly after purchase, but could also include an email regarding complementary products or ways to care for or use the item purchased.
- Welcome/thank you emails: this is employed in a variety of ways from filling out a form to joining a loyalty program. It lets your customer know that you received their input and are happy to make their acquaintance
- Re-engagement emails: unopened emails, abandoned carts, little to no activity on their account. These emails let your customers know that you miss them and want them to come back.
There are countless opportunities for you to implement email campaigns into your marketing efforts. The possibilities are only as endless as your creativity.
Who Uses Email Marketing?
Everyone! Email Marketing is most commonly associated with retail stores. However, it has application across almost all industries. Since it is such a popular form of marketing, your customers are probably getting hundreds of emails a day. What is important to know is how to stand out with all that excess noise.
Why Email Marketing?
For every $1 spent on email marketing in the U.S., there is an average ROI of $44. It is one of the cheapest and most impactful forms of mass marketing.
How Standard Beagle Helps You Stand Out
We can help you implement any of these campaigns by:
- Defining strategy including your objectives and a timeline
- Setting you up with a mail merge provider if you do not already have one
- Designing email templates
- Creating content including:
- Eye catching subject lines
- Informative copy