What is an ECommerce Funnel?
A sales funnel is a tool used by marketers to illustrate the customer attraction, purchase, and retention process. This process can vary widely between different industries and even different companies within the same industry. A sales funnel is unique to every business’s processes, products, and promotions. However, they all tend to follow a general format.
Why Do I Need an Ecommerce Funnel?
Sales funnels help to convert strangers into leads to customers to advocates. It helps you to categorize customers and do what you can to transition to the next level.
What do my Analytics Tell Me?
Often, your real funnel is not as nice and even as the example above. This is where the analytics of your sales funnel come into play. It is quite natural for the awareness phase of your funnel to be large. However, you do not want it to be the only place you have engagement. If it begins to outweigh the rest of the funnel, then it may be time to rethink your strategy. Why are people not moving into consideration? Are my advertisements not sparking interest? Are they not reaching the right people? Likewise, if you are having trouble converting leads into sales, you can look into what aspects of your site might be driving them away or preventing them from purchasing.
How Standard Beagle Creates Ecommerce Funnels?
Every sales funnel is slightly different as is our approach to clients. We will work with you to:
- Set your desired goals
- Build the steps in your funnel
- Decide what material will foster engagement from your target market
- Help with any implementation
We can also assist in analyzing the effect of your sales funnel and any improvements to enhance its effects.