There are so many articles and courses that focus on color theory (We even did an entire podcast about it), I am not going to focus on the science of picking a color scheme. But I am going to talk about how to get inspiration and break out of your comfort zone when creating a […]

Ask yourself some questions What is the voice and tone of your BRAND?  Are you playful and fresh, or traditional and informative?  Every brand has its own voice. If you are a healthcare organization, how would you want to talk to your patients?  If you are a retailer that caters to teens, how would you […]

When you have an idea for a product what is the first thing you do? You are probably going to do a lot of research first (hopefully) to see if this is something that would be viable in the market, but then you are going to think about creating a prototype or an MVP. But, […]

Whether you have an eCommerce store already, or are looking to create one, most companies have the end goals in mind of increasing overall sales, and satisfying your customers’ needs and expectations. Customers will have certain expectations of your online store, and if you don’t meet those expectations, this will led to higher abandoned cart […]

Healthcare Series Part 2 This is Part 2 of a two-part series. Read Part 1 — Essential Elements of an Engaging Healthcare Website When it comes to a healthcare website there are certain features that your visitors are looking for. They want your website to be engaging and easy to use.  There are essential features […]

This is Part 1 of a two-part series. Read Part 2 — Essential Features of an Engaging Healthcare Website Attracting patients through your website When patients are looking for a new doctor,  or are having a medical problem, the first thing most people are doing now is going online. Whether it be to look up […]

Continuing on from our previous blog post on ‘Content Strategy 101,’ there are several ideas for approaching Content Strategy throughout the UX design process. The different phases of the design process include: Discovery Analysis Build Maintenance Keep in mind that this is a cycle and not a linear process. Just because you have started the […]

Content is not only the written copy on your website, but it also includes photos, video, podcasts, info-graphics, illustrations, music, articles, and more. Content is the entire reason people come to your website, right? They are trying to find something and this is where they have landed looking for that ‘something.’ Making sure you are […]

For all the talk about new and upcoming trends in design for 2016, the real winners in ecommerce are paying attention to functionality and usability above anything else. Designing a site to ultimately help users find what they’re looking for, in the way they intuitively feel like it should be found, is what will convert […]

Usability testing isn’t a luxury. It’s the key. How many times have you been to a website and thought, “Why can’t I find what I am looking for?” or, “I really wish I could order online from this website instead of having to call in.” These are common and frustrating issues we experience when visiting […]

“Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs.” – Debbie Millman At Standard Beagle, we are focused on continuing education. We find it’s an important part of diversifying our skill sets, and consistently […]