Digital designers and developers often hear about the importance of accessibility; however, we also need to put an emphasis on inclusion. Inclusive design takes into consideration a larger population that will be able to use and access your website. So what is Inclusive Design? Microsoft says it best: Inclusive Design is a methodology, born out […]

After a redesign of a big website or app, figuring out how to best onboard new users always comes into question. The technique used to onboard can leave a lasting first impression on the user which makes it crucial to be executed correctly. There are different techniques that can be used with different kinds of […]

“Design is everywhere, inevitably everyone is a designer,” says Tim Brown of IDEO. Well, technically yes, everyone is a designer, but does this mean that everyone is a professional designer?  No. However we all have our own personal aesthetics, style, even ways we interact online with sites may vary from person to person.  It’s this […]

Ever wonder what exactly UX Design is?  Is there a difference between traditional design and UX Design?  We sit down for a little Q&A to talk about User Experience Design and why it’s a necessary part of the development and design process.

There are so many articles and courses that focus on color theory (We even did an entire podcast about it), I am not going to focus on the science of picking a color scheme. But I am going to talk about how to get inspiration and break out of your comfort zone when creating a […]

Ask yourself some questions What is the voice and tone of your BRAND?  Are you playful and fresh, or traditional and informative?  Every brand has its own voice. If you are a healthcare organization, how would you want to talk to your patients?  If you are a retailer that caters to teens, how would you […]

When you have an idea for a product what is the first thing you do? You are probably going to do a lot of research first (hopefully) to see if this is something that would be viable in the market, but then you are going to think about creating a prototype or an MVP. But, […]

Whether you have an eCommerce store already, or are looking to create one, most companies have the end goals in mind of increasing overall sales, and satisfying your customers’ needs and expectations. Customers will have certain expectations of your online store, and if you don’t meet those expectations, this will led to higher abandoned cart […]

Healthcare Series Part 2 This is Part 2 of a two-part series. Read Part 1 — Essential Elements of an Engaging Healthcare Website When it comes to a healthcare website there are certain features that your visitors are looking for. They want your website to be engaging and easy to use.  There are essential features […]

This is Part 1 of a two-part series. Read Part 2 — Essential Features of an Engaging Healthcare Website Attracting patients through your website When patients are looking for a new doctor,  or are having a medical problem, the first thing most people are doing now is going online. Whether it be to look up […]

Continuing on from our previous blog post on ‘Content Strategy 101,’ there are several ideas for approaching Content Strategy throughout the UX design process. The different phases of the design process include: Discovery Analysis Build Maintenance Keep in mind that this is a cycle and not a linear process. Just because you have started the […]

Content is not only the written copy on your website, but it also includes photos, video, podcasts, info-graphics, illustrations, music, articles, and more. Content is the entire reason people come to your website, right? They are trying to find something and this is where they have landed looking for that ‘something.’ Making sure you are […]