Why your app sucks: Common UX issues in B2C authentication

Why your app sucks: Common UX issues in B2C authentication

Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…

5 lessons ‘Ted Lasso’ can teach us about product leadership

5 lessons ‘Ted Lasso’ can teach us about product leadership

When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.

How cognitive psychology can improve your user’s experience

How cognitive psychology can improve your user’s experience

Use psychology to lessen cognitive load and help users Psychology is considered the heart of UX because it is the study of the human mind and behavior. When applied correctly, psychology principles make a big difference in a user’s experience with a product. That’s why there are multiple UX laws based on these principles. In…

9 tips to increase remote design team engagement

9 tips to increase remote design team engagement

Improving remote team engagement isn’t easy. But it’s essential. Three years after the COVID-19 pandemic, remote teams are nothing new for most companies. But effective remote team engagement may remain a struggle. Employees’ expectations about work culture and environments have changed. And it’s not just resignations managers need to worry about. According to Gallup, workforce…

Dos and dont’s for using images in products

Dos and dont’s for using images in products

Images are a powerful tool for websites and digital products Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for using images in products and websites. Why are…

How to apply user feedback successfully

How to apply user feedback successfully

Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article,…

You need both quantitative and qualitative data

You need both quantitative and qualitative data

Good user research requires two types of data: qualitative, and quantitative Both quantitative and qualitative data provide specific insights into a product’s overall usability. However, without proper understanding of what kind of information you can get from these types of data, you won’t reap the benefits. Worse, you may read the data wrong and come…