The Challenge
How might we help customers find their products while streamlining operations?
Fischer & Wieser is a culinary retailer and cooking school based in Fredericksburg, Texas. They engaged with an Austin-based marketing firm to redesign their website experience.
Among the goals: streamline the website retail operations in order to improve efficiency and update the branding.
The marketing firm turned to Standard Beagle to develop key portions of the experience.
The Solution
We worked closely with the marketing agency to implement the needed templates, integrate Shopify, and provide ongoing support.
We worked with the marketing agency to determine the best way to handle the products on the site.
Initially, the retailer wanted to have the products fully integrated on a WordPress site. We selected a plugin integration that would display the products on the WordPress side while all product management and sales were handled via Shopify.
We also worked with the agency to choose an appropriate theme that best suited the proposed design.
Our role in this project included determining site architecture, advising on site design, configuring Shopify, developing global styling, and developing required page templates.
Results
The new Jelly.com website launched in time for the next holiday season.
Jelly.com has strong site traffic, with an estimated 633,000 site visits over 90 days. The client continues to leverage Shopify as its store, and it uses the WordPress site for its marketing needs.
