Community Health Choice

Website redevelopment for Houston-based nonprofit health plan

The Challenge

How might we ensure stakeholders can easily maintain a website that helps people find health coverage solutions.

Community Health Choice is a nonprofit managed care organization launched by the Harris health System in Houston.

They had an existing website that needed improvement. The organization needed a way to easily update and maintain the site within the strict quality policies required by the organization.

They contracted with an Austin marketing firm to redesign the site, who turned to Standard Beagle for iterative development.

The Solution

We worked with the marketing agency to recommend tech solutions for search, language translation, hosting, and more.

We worked with our contacts at the marketing agencies throughout the discovery and design phases to ensure that the technology solution was appropriate for the client’s needs and design.

Initially, the client planned for the site to be built using Umbraco as a CMS, but during the design process, the decision was made to move to WordPress. We switched gears to identify the appropriate plugins to accomplish the same requirements.

We worked on this project in several phases:

  • Tech recommendations
  • Environment configuration
  • Template development
  • Refinements
  • Launch

The client needed to manage three site in English and Spanish. We set up a WordPress multisite installation to manage the same theme across the three sites. We used PolyLang for translations, and set up the site so that the client could add Vietnamese translations at a later date.


The website launched smoothly in a coordinated effort between Standard Beagle and the organization’s IT department. Our contact at the marketing agency explained that the client was extremely happy with the results.

We continued to provide support following the launch, and we took care of several minor issues uncovered after launch. Since launch, the site has steadily increased traffic, and it is estimated there were 48,300 visits to the site over 90 days.

Our Solutions

We take a holistic approach to solving your problems by using the design thinking methodology to help you identify with your user to find the right solution.

We use design thinking methodology to understand, ideate, and then design an experience that best suits the customers' needs and motivations.

By setting a UX strategy, organizations can increase the accessibility and inclusion of their products and services without stretching their teams too thin.

Our experienced team is well-versed in building features and enhancements on a continuous basis. We meet with you weekly to sync up on status and provide guidance.

How can UX improve your organization's value with customers? Schedule a short conversation to find out how Standard Beagle's TRU/X process would work for you.