Standard Beagle Blog

Does your company have a social media policy? If not, you should think about implementing one. Stephanie Perkins, an employment attorney with Jackson Lewis, spoke with Standard Beagle all about social media policies. She explained why every company, small or large, needs to have one in place. Perkins recommends that any company who has a […]

Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s […]

Instagram has become one of the most popular forms of social media and one of the most popular ways for social media users to share photos and short videos with their followers since its launch in October of 2010. Instagram is about engaging followers. Instagram allows companies, individuals, non-profits, etc to share their stories in […]

While at SXSW, I attended the PBS Social Media session which featured the social media teams of Masterpiece, Antiques Roadshow and American Experience.   The biggest shock to me was that these “teams” actually consisted of one single person for each show.  And it wasn’t even their full time gig! Some of their best practices that […]

Businesses can use Snapchat for promotions, providing fast and simple video answers to customer questions, sharing behind the scenes photos and videos to engage consumers, and to stand out from competitors with their “Snapchat stories.”

We can all admit that email is not the coolest kid on the block. It’s not hip like Pinterest or Instagram. People aren’t going to have viral email newsletters and it won’t ever be a cleaver hashtag (unless it’s #emailstillworks). These days it seems more and more marketing agencies are pushing companies to use social […]