Standard Beagle Blog

Thought-leadership in design and development

The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services. Look to our blog for expertise in UX design, research, and other industry topics.
Design
Web development. Young female character writing a code on a desktop computer. Modern technologies. Tech industry. Startup. Flat editable vector illustration, clip art

7 principles for SaaS onboarding

The right methods for SaaS onboarding can keep you on the right track Read an in-depth explanation of onboarding in our quick guide to user onboarding article. What is SaaS onboarding? SaaS (Software as a Service) onboarding is a technique for helping new users successfully get started and use cloud-based software. This technique is important […]

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Design

Bad user experiences and how to fix them

Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading […]

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UX Research
Reporting, data monitoring, web traffic analytics, Big data flat vector illustration on blue background. Modern flat design illustration of Seo optimization website and mobile website or Landing

Your guide to a usability audits

Usability audits are key to long-term success In order to keep a product’s life cycle sustainable, regular usability audits are necessary to ensure longevity. Good usability means the product is easy for users to achieve their goals. Over time, user goals will change, or require upgrades to stay viable in the market. Regular audits can […]

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Design
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Voice and tone for stronger product UX

Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its […]

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UX Research
Example of a basic competitive analysis for taxi mobile applications

Competitive analysis importance for B2B products

A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology […]

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Design

UX design for gender-neutral users

Why we need to rethink and categorize ecommerce as gender-neutral For generations, a majority of the world’s functions have been categorized or focused on binary genders, rather than being gender-neutral. This includes what people wear, the way they act, and how they shop. But with Generation Z (Gen Z) stepping into the world, traditional, societal […]

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