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Business

How to predict the ROI of UX

Why does UX make such a difference? And how can you predict the ROI of UX?  User experience design — also called UX — can have a significant return on investment (ROI) for companies that invest in it. So how can you predict the ROI of UX? One of the most cited stats is that…
Example of a basic competitive analysis for taxi mobile applications
UX Research

Competitive analysis importance for B2B products

A competitive analysis provides a direction for B2B products UX designers should conduct competitive analyses to ensure that B2B products remain relevant. Unless you’re operating in the blue ocean, it’s rare that products are alone in a market. To outrun competitors, industries often focus on producing new products, features, or exclusive solutions with latest technology…