Standard Beagle Blog

Thought-leadership in design and development

The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services. Look to our blog for expertise in UX design, research, and other industry topics.
Social Media

Advertising on Snapchat for business

If you have been ignoring Snapchat for your brand, it may be time to rethink your marketing options. Snapchat is one of the fastest growing social media platforms, and with more than 178 million users, it’s one you can’t afford to keep ignoring. Let’s look at the stats (according to Snapchat) 178 Million – Average […]

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Social Media

What we learned at SXSW: Are you truly being authentic on social media?

  It is often said that our personal social media accounts are our highlight reels. “Unfiltered: Do Women need to get real on Instagram?” was a SXSW panel presented by Ashley Ford from Buzzfeed, Lori Leibovich of Time Inc/Real Simple, Stacey London (Style expert/TV personality, and Busy Phillips of Cougartown (TV actor). This panel covered […]

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Social Media

Facebook live for your business

Want to create fun, real insights into your brand or company culture? Try doing a Facebook live video. Facebook Live, which launched in April 2016, has had a huge influence on how people share and consume content. Within a year of launch, popularity rose 330%.* Facebook Live videos are also viewed 3 times longer than […]

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Social Media

The Top 5 Reasons to Advertise your Business on Instagram

Advertising on Instagram started not long after Facebook acquired the brand. This opened up a lot of new doors for businesses that were already using Instagram. One of our older and most popular blog posts was “5 Do’s and Dont’s of Using Instagram for Business”, so it is no surprise to us that Instagram now […]

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Social Media
Why you need a social media policy

Why your company needs a social media policy

Does your company have a social media policy? If not, you should think about implementing one. Stephanie Perkins, an employment attorney with Jackson Lewis, spoke with Standard Beagle all about social media policies. She explained why every company, small or large, needs to have one in place. Perkins recommends that any company who has a […]

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Social Media

The 4 C's of Social Media: Content, Conversations, Community, and Connections

Marketing used to be centered around the four P’s (product, price, place, promotion), but within the past few years these have become less relevant. There has been a shift in the world of marketing, web, and social media and these four P’s that we all know so well have been transformed into the four C’s […]

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