Learning how to use personas is key to effective UX design The user persona is a tool created by user experience designers to create empathy with the design team and stakeholders with the target user group. It’s a powerful design deliverable that connects the data from all of the research that’s been analyzed with the […]
SB Writes
Why is empathy so important in design?
User-centeredness relies on connecting to users via empathy Empathy is one of the most important soft skills you can have, especially as a UX designer. Connecting with humans by understanding their feelings and unique view of the world allows for better understanding. Once we have a deeper understanding of the people for whom we are […]
Our 13 favorite UX and development tools for remote collaboration
Working remotely? These tools can help teams optimize processes As the world shifts to remote work to combat the novel coronavirus disease, the question has become, “what tools are available?” Fortunately, there are many well-designed tools that facilitate remote teamwork. We implemented remote tools at Standard Beagle to help the team balance work with traffic […]
On Going Remote
UPDATE: March 16, 2020 – All employees are required to work from home. Important update to clients and partners regarding our response to COVID-19. As the global health situation continues to evolve regarding COVID-19, I want to let you know the steps Standard Beagle is taking as an agency that may affect you. At Standard […]
UX in the Enterprise Organization
Standard Beagle hosted its third installment of UX in ATX on Tuesday March 10. This meetup featured a panel of experts discussing UX in the Enterprise Environment. The panel included Brooke Thrasher, an Austin-based UX designer at Deloitte Digital, Chris Risdon, Principal Designer at HEB, and Miguel Roblero, Senior Product Designer from Dell. The panel […]
How investing in user experience design can help companies thrive in times of economic uncertainty
Understanding users can help companies navigate economic downturns by staying ahead Companies are worried. Coronavirus is sweeping its way across the globe. As the media covers COVID-19’s spread and impact, companies are feeling the effects. Air travel has reduced, conferences, like SXSW in Austin, have been cancelled, and retailers are seeing a run on items […]
