Standard Beagle Blog

Thought-leadership in design and development

The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services. Look to our blog for expertise in UX design, research, and other industry topics.
Business

Inclusive language: Why your words matter

*This article mainly focuses on the English language Inclusive language is a core component of UX content Using inclusive language makes users feel more at ease and comforted when using a product, which makes it a better user experience (UX). Inclusive language makes content more understandable to people from diverse backgrounds — not just a […]

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Business
A young female Asian character. A mean-looking specter is coming from her laptop screen. Security. Dark UX.

Deceptive UX: Crime Doesn't Pay

The Villainy of Deceptive UX   When a website is not providing the results you need, it can be tempting to trick users to navigate, interact, or behave the way you need. Initially, it may work in your favor. However, it will create animosity towards your product and brand that will ultimately turn users away […]

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BusinessTips & Advice

Understanding Five Ecommerce User Personas

The Who’s Who of Ecommerce User Personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The […]

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Business
Woman deciding between two different buttons

Optimize customer experience with A/B Testing

A/B testing is a vital tool for product optimization   A/B Testing Compares Success Rates User experience research helps create the ideal experience for your product. It aligns both customer and business goals, reveals strengths and weaknesses, and ultimately saves you money. By testing your digital product with users, you increase your return on investment […]

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Business
Illustration for customer retention

How to measure retention in your digital products

Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not […]

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Social Media

Tunes from the Team: Motorcycles

The music that reflects the freedom of the open road, and the feeling of a hog between your legs. Standard Daniel here, and I have a confession to make. I’ve never seen the classic film Easy Rider, staring Peter Fonda, Dennis Hopper and Jack Nicolson. It premiered on July 14, 1969, almost 52 years ago […]

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