Standard Beagle Blog

Thought-leadership in design and development

The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services. Look to our blog for expertise in UX design, research, and other industry topics.
Business
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5 questions to evaluate and hire an agency for UX projects

The right way to evaluate an agency for UX is knowing what questions to ask (and what not to ask) “I don’t want to make a mistake in this. It has to be right,” he told me as we started to wrap up our Zoom meeting. I was presenting to the CEO of a B2B […]

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Design
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Dos and dont’s for using images in UX

Images are a powerful tool for UX designers Visuals communicate the personality you’re trying to attract, the mood you want users to empathize with, and the feeling you want your users to leave with after using your product. And there are do’s and don’ts for how to use images in UX design. Why are images […]

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Design
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7 principles for SaaS onboarding

The right methods for SaaS onboarding can keep you on the right track Read an in-depth explanation of onboarding in our quick guide to user onboarding article. What is SaaS onboarding? SaaS (Software as a Service) onboarding is a technique for helping new users successfully get started and use cloud-based software. This technique is important […]

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Business
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Product-centric vs user-centric: Which is better for SaaS?

Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user […]

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Design

Bad user experiences and how to fix them

Are you sure your product is free of bad UX? How often do you come across bad user experiences (UX)? For example, bad UX could be a website where the navigation takes you a couple minutes to find what you’re looking for. Or maybe you bought a neat gadget, only to find yourself carefully reading […]

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Design
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Voice and tone for stronger product UX

Without the right voice and tone, product UX can fall flat We often associate the voice and tone of the writing in B2B products with branding, but it also impacts the user experience (UX). How users interpret the text on the screen can have just as much of an impact on the UX as its […]

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