Standard Beagle Blog

Thought-leadership in design and development

The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services. Look to our blog for expertise in UX design, research, and other industry topics.
Tips & Advice
concept of buying or selling internet store

How to conduct competitive usability testing for product differentiation

Products that face tough competition can turn it to their advantage Product differentiation plays a critical role in the success of the product for B2B businesses. However, differentiating from competitors is more difficult than it seems. Organizations may face challenges like perceived commoditization, intense competition, or complex buyer requirements. In many cases, companies rely on […]

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Tips & Advice

Why your B2B login causes customer churn

Balance application security with ease of use to improve user engagement and retention in your B2B login At our office, all of the odd-numbered suites are on one side of our building and the even-numbered suites are on the other. So pretty much daily, someone walks in, confused as to where to find another business. […]

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Tips & Advice

5 lessons 'Ted Lasso' can teach us about product leadership

When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.

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Tips & Advice
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How to do a product competitive analysis

Performing a product competitive analysis is a smart, strategic move Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis. Just because you know a need is not being met by any other product and your product idea or MVP fulfills that need, it doesn’t mean you shouldn’t […]

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Tips & Advice
Mental breakdown, anger and despair, young male character throwing a monitor, office life, stress at work

9 tips to increase remote design team engagement

Improving remote team engagement isn’t easy. But it’s essential. Three years after the COVID-19 pandemic, remote teams are nothing new for most companies. But effective remote team engagement may remain a struggle. Employees’ expectations about work culture and environments have changed. And it’s not just resignations managers need to worry about. According to Gallup, workforce […]

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Tips & Advice
Financial concept, spending money, hand holding a paper receipt, a customer at the supermarket, an invoice document

Drive sales by understanding customers

Understanding customers through user research can increase business lead gen results When is the last time your company spent time learning about your customers? How deeply do you understand them? Research shows CX (customer experience) has increasing importance for companies of all sizes to remain competitive. Understanding users is a key function of setting a […]

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