Standard Beagle Blog

Thought-leadership in design and development

The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services. Look to our blog for expertise in UX design, research, and other industry topics.
Business
Computer generated 3D illustration with the Trojan Horse at Troy

How to develop a UX strategy for a new product

A UX strategy is key to product success In just about every situation, a good UX strategy makes all the difference. Let’s think about one of the oldest examples of strategy. In the Trojan War — a legendary conflict at the core of Homer’s Iliad — the Greeks besieged the city of Troy for nine […]

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Business
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Is product design a capital expenditure or operating expense?

Companies have to consider the product itself when deciding whether design is a capital expenditure or operational expense.

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UX Research

Why your app sucks: Common UX issues in B2C authentication

Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets, […]

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Business

How to predict the ROI of UX

Why does UX make such a difference? And how can you predict the ROI of UX?  User experience design — also called UX — can have a significant return on investment (ROI) for companies that invest in it. So how can you predict the ROI of UX? One of the most cited stats is that […]

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Business
Vector illustration of cartoon young adult man in a blue suit with arms outstretched and doodle abstract elements on background

5 questions to evaluate and hire an agency for UX projects

The right way to evaluate an agency for UX is knowing what questions to ask (and what not to ask) “I don’t want to make a mistake in this. It has to be right,” he told me as we started to wrap up our Zoom meeting. I was presenting to the CEO of a B2B […]

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UX Research

How to apply user feedback successfully

Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article, […]

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