Standard Beagle Blog

Thought-leadership in design and development

The team at Standard Beagle regularly shares deep insights and best practices you can use as your design and create your own products and services. Look to our blog for expertise in UX design, research, and other industry topics.
Business
Computer generated 3D illustration with the Trojan Horse at Troy

How to develop a UX strategy for a new product

A UX strategy is key to product success In just about every situation, a good UX strategy makes all the difference. Let’s think about one of the oldest examples of strategy. In the Trojan War — a legendary conflict at the core of Homer’s Iliad — the Greeks besieged the city of Troy for nine […]

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Business
Finance productivity graph, return on investment chart, budget planning, expenses concept, accounting report, income growth, statistic dashboard, vector flat icon

Is product design a capital expenditure or operating expense?

Companies have to consider the product itself when deciding whether design is a capital expenditure or operational expense.

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Tips & Advice
concept of buying or selling internet store

How to conduct competitive usability testing for product differentiation

Products that face tough competition can turn it to their advantage Product differentiation plays a critical role in the success of the product for B2B businesses. However, differentiating from competitors is more difficult than it seems. Organizations may face challenges like perceived commoditization, intense competition, or complex buyer requirements. In many cases, companies rely on […]

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Tips & Advice

Why your B2B login causes customer churn

Balance application security with ease of use to improve user engagement and retention in your B2B login At our office, all of the odd-numbered suites are on one side of our building and the even-numbered suites are on the other. So pretty much daily, someone walks in, confused as to where to find another business. […]

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Business

How to predict the ROI of UX

Why does UX make such a difference? And how can you predict the ROI of UX?  User experience design — also called UX — can have a significant return on investment (ROI) for companies that invest in it. So how can you predict the ROI of UX? One of the most cited stats is that […]

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Tips & Advice

5 lessons 'Ted Lasso' can teach us about product leadership

When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.

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