Standard Beagle Blog

Why does UX make such a difference? And how can you predict the ROI of UX?  User experience design — also called UX — can have a significant return on investment (ROI) for companies that invest in it. So how can you predict the ROI of UX? One of the most cited stats is that […]

When Apple TV released its award-winning show, Ted Lasso, I’m willing to bet they didn’t know how many people would cite it as an example of effective leadership, but here we are. When I first saw the show, I couldn’t help but see parallels with successful product leadership.

The right way to evaluate an agency for UX is knowing what questions to ask (and what not to ask) “I don’t want to make a mistake in this. It has to be right,” he told me as we started to wrap up our Zoom meeting. I was presenting to the CEO of a B2B […]

Performing a product competitive analysis is a smart, strategic move Before trying to break into an established marketplace, smart companies need to conduct a product competitive analysis. Just because you know a need is not being met by any other product and your product idea or MVP fulfills that need, it doesn’t mean you shouldn’t […]

Improving remote team engagement isn’t easy. But it’s essential. Three years after the COVID-19 pandemic, remote teams are nothing new for most companies. But effective remote team engagement may remain a struggle. Employees’ expectations about work culture and environments have changed. And it’s not just resignations managers need to worry about. According to Gallup, workforce […]

Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user […]