Standard Beagle Blog

Why does UX make such a difference? And how can you predict the ROI of UX?  User experience design — also called UX — can have a significant return on investment (ROI) for companies that invest in it. So how can you predict the ROI of UX? One of the most cited stats is that […]

The right way to evaluate an agency for UX is knowing what questions to ask (and what not to ask) “I don’t want to make a mistake in this. It has to be right,” he told me as we started to wrap up our Zoom meeting. I was presenting to the CEO of a B2B […]

Follow these five steps to apply user feedback Now that you have done your research, it’s time to apply user feedback. You’ll need to leverage user feedback to gain further understanding of your users. You’ll also gain insights that enable you to make meaningful improvements to the product experience. In part one of our article, […]

Good user research requires two types of data: qualitative, and quantitative Both quantitative and qualitative data provide specific insights into a product’s overall usability. However, without proper understanding of what kind of information you can get from these types of data, you won’t reap the benefits. Worse, you may read the data wrong and come […]

This is Part 1 of a two-part series on gathering user feedback. Gather user feedback after initial launch to remain competitive There are many important moving parts when it comes to winning in B2B SaaS. And setting up a regular cycle to gather user feedback is a key component to success. Preliminary research on the […]

Product-centric and user-centric design approaches are fundamentally different B2B and B2C SaaS companies can choose between a product-centric and user-centric approach. So which one is better? In this article, we’ll explain the differences between a product-centric approach and a user-centric one. We’ll also explain the pros and cons of each one. Customer centric vs user […]