Standard Beagle Blog

What we write about

We like to write about design, research, coding, and mentor new designers. You can also find posts, opinion pieces, strategy, theories and ideologies related to our industry.
Business

Dark UX: Crime Doesn't Pay

The Villainy of Dark UX   When a website is not providing the results you need, it can be tempting to trick users to navigate, interact, or behave the way you need. Initially, it may work in your favor. However, it will create animosity towards your product and brand that will ultimately turn users away […]

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BusinessTips & Advice

Understanding Five Ecommerce User Personas

The Who’s Who of Ecommerce User Personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The […]

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Business
Woman deciding between two different buttons

Optimize customer experience with A/B Testing

A/B testing is a vital tool for product optimization   A/B Testing Compares Success Rates User experience research helps create the ideal experience for your product. It aligns both customer and business goals, reveals strengths and weaknesses, and ultimately saves you money. By testing your digital product with users, you increase your return on investment […]

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Business
Illustration for customer retention

How to measure retention in your digital products

Customer retention is one of the most important metrics you can track Companies often track metrics to understand the health of their digital products. These might include the number of new customers that sign up, how many people abandon the process, and where new customers come from. But one metric that some products may not […]

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Business
ux helps you achieve business goals

Reaching Business Goals with UX

How improving the user experience can help you improve KPIs Successful organizations measure and track results, and organizations that invest in a better user experience are twice as likely to consistently achieve their goals. Improving the user experience can improve key metrics and help you reach your year-end targets. In fact, user experience design can […]

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Business
Goal, plan, action text on light box on desk table in home office.Business motivation or inspiration,performance of human concepts ideas

How to implement design thinking in your workplace

Why implementing the design thinking process in your workplace is important It is important to implement design thinking in your work environment because it helps to simplify complex problems. By thinking like a designer, teams can learn to create human-centered solutions instead of solving problems based on assumptions. It helps to break down key issues, […]

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