Standard Beagle Blog

What we write about

We like to write about design, research, coding, and mentor new designers. You can also find posts, opinion pieces, strategy, theories and ideologies related to our industry.
Tips & Advice

Investing in UX Design Improves ROI

UX Design is a lucrative investment. “Every $1 invested in UX results in a return of $2 to $100” is a commonly used phrase in the UX design sphere. However, investing in research and design can feel less like an investment, and more like a sunk cost. When success can vary, investing in UX may […]

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Tips & Advice
Young female Black astronaut in a spacesuit working on their laptop in outer space, a futuristic life concept

Goal-setting for UX/UI designers

Goal-setting must be intentional and purposeful. In this article I’ll explain why we set goals, how to set up SMARTER goals, and how to stick the goals we’ve set.

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BusinessTips & Advice

Understanding Five Ecommerce User Personas

The Who’s Who of Ecommerce User Personas With a wide variety of potential users, it’s important to specifically hone in on users who are looking for the right platform for them: we’ll call these snapshots of specific groups ecommerce user personas. Whether small scale or large, these personas have many options to choose from. The […]

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Tips & Advice
An illustration of two individuals disagreeing on the right path to take

5 UX Blunders: Design Consistency

Design consistency is important for user experience Why you need to understand how the human mind works It can be exciting to develop innovative ways to design your website. Each page is developed to suit the user’s needs. Whether they are looking for directions to a brick and mortar storefront or want to learn more […]

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Tips & Advice
An Illustration of an excited user celebrating responsive design

5 UX Blunders: Responsiveness

The benefits of responsive design Did you know that designing the same site for different platforms increases traffic? Responsive design is smart design. Globally, 56 percent of internet traffic comes from mobile users. Desktop users take up 42 percent, and the remaining usage comes from tablet users. Responsive, mobile-first design practices can help to get […]

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Tips & Advice

5 UX Blunders: Know Your Customer Base

Not knowing your customer base can prevent you from reaching your goals How to collect the data necessary to create a strong understanding of your user Have you checked to make sure your product has a customer base before launching? It’s easy to assume that, if you and friends around you have a need, that […]

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