3 tips to onboard existing users after a redesign

3 tips to onboard existing users after a redesign

ByCindy Brummer

Mind the gap and onboard existing users when your product has changed When you redesign an existing software or website, it’s important not to forget about the people who were familiar with your old design. The more radical the redesign, the more likely your existing users will feel lost and confused. Since customer retention is…

3 ways to design an accessible product for everyone

3 ways to design an accessible product for everyone

ByCindy Brummer

Companies can make an accessible product by thinking about inclusion early on in the design process Product leaders have been told about the importance of accessible products and want to build them. But it’s more than adding a product on top of a website. It starts with the design itself and considering all the people…

Visual design essentials for B2B SaaS products

Visual design essentials for B2B SaaS products

ByLauren Ashizawa

Include these visual design principles in your B2B product Visual design is a critical aspect of the user experience for any software product, including B2B SaaS products. A well-designed visual interface not only improves the usability and functionality of a product, but it also creates a strong brand identity and builds trust with customers. In…

Adapting information architecture for AI

Adapting information architecture for AI

ByCindy Brummer

When AI and information architecture work together, they drive success Successful products require a foundational information architecture for AI. Why? Information architecture is important for creating a positive customer experience, but it’s also key for developing strong artificial intelligence (AI) systems. They work hand in hand. AI systems drive how to structure and present information,…

How to design an accessible color palette for B2B Saas

How to design an accessible color palette for B2B Saas

ByLauren Ashizawa

An accessible color palette allows users of all abilities to use software easily and effectively Accessible color choices are not just a requirement for software, but they are also a vital part of successful B2B SaaS products. While baseline accessibility guidelines are required by law, heightened visibility and application of color theory to a product…

How to conduct competitive usability testing for product differentiation

How to conduct competitive usability testing for product differentiation

ByStandard Beagle

Products that face tough competition can turn it to their advantage Product differentiation plays a critical role in the success of the product for B2B businesses. However, differentiating from competitors is more difficult than it seems. Organizations may face challenges like perceived commoditization, intense competition, or complex buyer requirements. In many cases, companies rely on…

Why your app sucks: Common UX issues in B2C authentication

Why your app sucks: Common UX issues in B2C authentication

ByCindy Brummer

Guess what? Your B2C app’s login process is keeping customers from engaging B2C authentication in the physical world When Taylor Swift’s Eras tour came through the Dallas area in early 2023, my family trekked from Austin to the stadium to see her performance. On the way in, we not only had to show our tickets,…