5 Reasons Why You Shouldn’t Write Off WordPress

Young man working on ComputerWordPress is more than a blog — it’s a powerful CMS in the right hands

With WordPress owning almost 60% of the market share, it’s still shocking when people seem to turn their nose up when we mention we develop on this platform. Instead of acting apologetic, we should be saying “Hell yeah, we develop on WordPress” because we do a darn good job of it!

There are times when a different CMS platform may better fit your needs or within your system. We make recommendations based on the needs of the situation. We most certainly have experience developing on other platforms. However, to outright discount WordPress may be a mistake.

Here are five reasons not to write off WordPress:

1. WordPress can be molded it into… whatever!

With our team of developers, we don’t rely heavily on third-party themes and plugins. We have our custom base theme which serves as a foundation for our custom themes. This allows us to craft a unique web presence without bogging it down with unnecessary code or server calls. WordPress is a foundation on which you can create just about any sort of website. Just as in construction, the foundation should also be strong — it’s the architect and builder who determines if it’s a mansion or a shack.

2.WordPress allows site owners to be self-reliant.

When I created my first website in 1999, every single change you wanted to make to a page or to an image had to be hard coded in HTML. That’s not the case anymore. Websites are no longer static brochure sites. They are living, breathing embodiments of your brand. (Wow, I sound like a marketer right now.) You want to make an image change, or add new content? If your site is developed correctly, It can be as easy as editing a Word document!

3. Updates are regular.

When WordPress updates its core or your plugin authors have updates, you do not have to go and re-work your site or redownload the files. WordPress alerts you to these changes and allows you the opportunity to quickly and efficiently update these files.

4. WordPress is SEO friendly.

WordPress has tools that integrate with the core and can help optimize your site for search engine visibility. Well-coded themes are lightweight and separate the markup from the styles and enhanced functionality, which are key to making a site search engine friendly.

It even integrates well with Google Analytics, so you can make sure you are getting the most out of your web traffic.

5. Sophisticated ecommerce tools.

WordPress ecommerce has grown up. It used to be that site owners turned to Magento for their ecommerce presence and then linked to a WordPress blog. Now, many site owners are turning to Woocommerce, which integrates the store into your WordPress theme.
Woocommerce allows site owners to implement just the features they need — it’s not bloated. And store owners can integrate standard features such as social media sharing, product videos, wishlists and more.

The right developers can make sure store owners are making the most of their store analytics to increase conversion and maximize sales.

WordPress often gets a bad reputation for security, but honestly, it’s the most used CMS in the world. Because more sites use WordPress, it’s a larger target than less popular platforms. By following best practices and maintaining your site, rather than ignoring it, you can prevent 99% of brute force attacks.

There’s a reason why The Wall Street Journal, Mashable and Dole use WordPress to power their sites (just to name a few). It’s powerful. Plain and simple. And we love it because it empowers our clients to do more with their businesses.

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